Alice
(resident boss lady at Alice in La-La) had the pleasure of sitting down with
them to talk about sandwiches, the future and how to wear it wild.
Who are Will & Wild?
Will+Wild came about as our big solution and
passion, we were (and still are) constantly swapping clothes, wearing each
other’s newest buys, never knowing which wardrobe to start in! We realised that
we really love fashion and all that goes with it, so in an effort to leverage
our spending habits for the better W+W emerged. We developed an online way of
venting our favourite looks, images, places and outfits in a more expressive
way. We are just two best friends and we decided to jump in the deep end and go
for it, and it’s worked out pretty well so far!
Where can we find you?
Otherwise Carmel’s running around Sydney and Gab’s
marketing on the Gold Coast.
What amazing things can we find at Will & Wild?
Oh we have plenty! I don’t think either of us have
ever loved so many clothes! We’ve just had some exciting new labels join us
like Deer Rub and Tony Bianco – not to mention our amazing Alice in Lala labels
like First Light, Wilde Heart and Orbin.
We have so much new stuff coming in for
Spring/summer; gorgeous dresses, jumpsuits, tailored shorts and colourful
accessories, it’s all very exciting.
Who is the Will & Wild girl?
She’s the girl that can stand out in a city of
people, oozing style even when she wears a tank top and a pair of flats (that
didn’t cost her a week’s rent). She lives fashion everyday inside and out. She
thrives in the company of her friends and is always up for that Sunday session
or a silly dance-off with the girls.
What’s the best thing about owning your own
business?
Calling it ours I think. When we stand back and go
“Farout, we did this!” it’s pretty surreal and you get a big kick of motivation
and excitement. It’s really amazing to create something and watch it grow, like
a baby that grows up and pays you in money and clothes hahaha.
Your favourite trend for the summer ahead?
Orange, definitely. We have this gorgeous orange
panel top in store and we’re obsessed with the colour. It needs to be in
everyone’s wardrobe this summer!
If you could send a Will & Wild gift to any
celeb who would it be?
Carmel: Matt Corby. I believe he has a large female
following… that may include myself.
Gab: Don’t judge me.. but I’m still girl-crushing on
the Revenge stars. What I would give to see Emily Vancamp rocking our Kitti
Black Shades or spicy little Ashley strutting some Jarlo Michelle Shorts. Reow!
If Will & Wild was a sandwich what filling
would you be?
Will+Wild a sandwich? More like that excruciatingly
delish chocolate filled croissant that’s been on your mind since Paris! Maybe
you were slightly apprehensive at first.. But Girls, when there’s a will
there’s a way ;)
You have some of the coolest images of any online
store….what inspires you?
All credit goes to our photographers and Steph our
styling guru! We’ve been pretty lucky to have a great team each time we do
shoots, but we are very adamant on putting the W+W mark on all our images and
showing off our real life Will+Wild girls!
What’s next for Will & Wild?
We’re planning to launch Will+Wild Guys sometime
next year so that’s our next big step. Other then that we’ve got a few projects
for the girls side under our belt that will be in the pipeline in the next few
months. J
Love from the La-La girls,
xx
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