Tuesday, 10 December 2013


It’s the start of a new season, and the new Summer air means new warm and bright trends.
First Light are on top of their game and proving to be the go-to brand for on trend pieces, their recent splashes of coral and crisp white leather breathes effortless style. We sat down the with team behind the emerging brand and they showed us their top picks to achieve these two new hot trends.

Here the First Light team have used coral pigments in their ‘Jacklyn’ maxi skirt and ‘Maddox’ dress.

Accessorise your white leather futuristic pieces with fresh white nails. Here First Light have nailed this trend with their ‘Labyrinth’ top and ‘Jetson’leather vest.

Love from the La-La girls,

Thursday, 28 November 2013

W I L L & W I L D

Meet Carmel & Gab, the besties behind Will + Wild.
Alice (resident boss lady at Alice in La-La) had the pleasure of sitting down with them to talk about sandwiches, the future and how to wear it wild.
Who are Will & Wild?
Will+Wild came about as our big solution and passion, we were (and still are) constantly swapping clothes, wearing each other’s newest buys, never knowing which wardrobe to start in! We realised that we really love fashion and all that goes with it, so in an effort to leverage our spending habits for the better W+W emerged. We developed an online way of venting our favourite looks, images, places and outfits in a more expressive way. We are just two best friends and we decided to jump in the deep end and go for it, and it’s worked out pretty well so far!
Where can we find you?
Online at willandwild.com
Otherwise Carmel’s running around Sydney and Gab’s marketing on the Gold Coast.
What amazing things can we find at Will & Wild?
Oh we have plenty! I don’t think either of us have ever loved so many clothes! We’ve just had some exciting new labels join us like Deer Rub and Tony Bianco – not to mention our amazing Alice in Lala labels like First Light, Wilde Heart and Orbin.
We have so much new stuff coming in for Spring/summer; gorgeous dresses, jumpsuits, tailored shorts and colourful accessories, it’s all very exciting.
Who is the Will & Wild girl?
She’s the girl that can stand out in a city of people, oozing style even when she wears a tank top and a pair of flats (that didn’t cost her a week’s rent). She lives fashion everyday inside and out. She thrives in the company of her friends and is always up for that Sunday session or a silly dance-off with the girls.
What’s the best thing about owning your own business?
Calling it ours I think. When we stand back and go “Farout, we did this!” it’s pretty surreal and you get a big kick of motivation and excitement. It’s really amazing to create something and watch it grow, like a baby that grows up and pays you in money and clothes hahaha.
Your favourite trend for the summer ahead?
Orange, definitely. We have this gorgeous orange panel top in store and we’re obsessed with the colour. It needs to be in everyone’s wardrobe this summer!
If you could send a Will & Wild gift to any celeb who would it be?
Carmel: Matt Corby. I believe he has a large female following… that may include myself.
Gab: Don’t judge me.. but I’m still girl-crushing on the Revenge stars. What I would give to see Emily Vancamp rocking our Kitti Black Shades or spicy little Ashley strutting some Jarlo Michelle Shorts. Reow!
If Will & Wild was a sandwich what filling would you be?
Will+Wild a sandwich? More like that excruciatingly delish chocolate filled croissant that’s been on your mind since Paris! Maybe you were slightly apprehensive at first.. But Girls, when there’s a will there’s a way ;)
You have some of the coolest images of any online store….what inspires you?
All credit goes to our photographers and Steph our styling guru! We’ve been pretty lucky to have a great team each time we do shoots, but we are very adamant on putting the W+W mark on all our images and showing off our real life Will+Wild girls!
What’s next for Will & Wild?
We’re planning to launch Will+Wild Guys sometime next year so that’s our next big step. Other then that we’ve got a few projects for the girls side under our belt that will be in the pipeline in the next few months. J
Love from the La-La girls,

Sunday, 24 November 2013


Hannah our Fashion Account Manager steps out of the office today in her take of spring layers rocking some gorgeous lace and neon…So we ask her.
What can’t you live without at the moment?
My gorgeous Supa Sundays Sunglasses- I can’t get enough of them!
Biggest fashion essential this season?
High waisted skirts and shorts paired back with a cute crop.
Describe your style in one word?
My style is effortless chic, I love a good basic and keeping it on trend with statement accessories.
Who have you recently started following on Instagram?
I just started following Maiden Sydney, Brooke is stunning and I love all the styling!

Hannah Wears
IDS – Cami
First Light – “Carrie Lace Jacket”
Madison Square - “Katrina High Rise Shorts”
Super Sundays Eyewear – "Logan Tort Brown"
Liberte Cuff
Love from the La La girls, xx



Sunday, 27 October 2013



On Saturday night we attended the final show at Adelaide Fashion Festival, two of our La-La labels took the catwalk at this prestigious event. Casper&Pearl opened the entire event with their current S/S 13/14 'Girl Behind the Blue Door' range with a fresh new twist, Orbin closed the show with an exclusive look at their upcoming, not yet released pieces that you must keep an eye out for!

Photos thanks to South Australian Style
Love from the La-La girls,

Sunday, 13 October 2013


We've recently moved into our brand spanking new showroom in Adelaide, this beautiful building is heritage listed and dates back 100 years. The building was originally the first bank of South Australia, and is now our favourite place to be, surrounded by our fellow La-La girls and twenty beautiful labels. Home, sweet, home.

Love from the La-La girls,

Wednesday, 2 October 2013


We're so excited to announce that we're now representing the super cool - Supa Sundays!
Sun wear that is just too perfect for this summer, jump on the badwagon with us and Instagram a selfie wearing your SS specs! Hashtag #supasundays and #aliceinlala

And how cute does our Sydney girl Tori look in her Supa Sunday frames!

Love from the La-La girls,

Sunday, 29 September 2013


This cold Monday morning we beat the back-to-work dread by waking up to this beautiful image!
Antoinette of The Sydney Fashion Blogger wears the First Light 'Race Me' pants - so exciting!

Love from the La-La girls,

Thursday, 19 September 2013


This Friday we are lookin fab in the First Light  'Eddie' tee and 'Gemini' skirt. Paired perfectly with their 1992 beanie and Grand Bazaar necklace.

Love from the La-La girls,